Industry Leader In Out-Of-Home Advertising Since 1987

Train Station Advertising News

Sleek out-of-home campaigns with impact, drive and outstanding results. This is our specialist field

Articles

Find Us On Twitter

Focal Point Advertising Follow

Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses deliver successful campaigns from planning through to delivery

FocalPoint_Adv
focalpoint_adv

Focal Point Advertising

@focalpoint_adv ·
24 Mar

🟢 Flip the Branding: Logo BIG and at top - don't hide it in the bottom right (logo at top = +32% brand recall)! 🟢 Humanise it: Feature people and real emotions - this builds engagement.
🟢 Have fun: If the ad makes them smile, your brand stays in their head. 👊
#OOH #DOOH

Reply on Twitter 2036380130583478782 Retweet on Twitter 2036380130583478782 Like on Twitter 2036380130583478782 X 2036380130583478782
focalpoint_adv

Focal Point Advertising

@focalpoint_adv ·
24 Mar

You’ve secured the site✅ ...now, how do you win the street? 🤔
🟢 Kill the copy: Use less than 10 words – you have 2 seconds people!
🟢 Go Bold: Use high-contrast, distinct colours. Bland doesn't stop traffic!

Reply on Twitter 2036379718417584555 Retweet on Twitter 2036379718417584555 Like on Twitter 2036379718417584555 X 2036379718417584555