KJ Smith were keen to target attendees of the Henley Literary Festival for which they were main sponsors. However, with no roadside poster sites in the town, and having already utilised bus advertising from Oxford bus depots, they decided to target Henley railway station. KJ Smith ran with a combination of a 6x1m banner ad for brand awareness as passengers arrived and departed the station as well as utilising the concourse 6-Sheet poster site to engage the high ABC1 audience for that all important average of 18 minutes dwell time.
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