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Advertising on the London Underground
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If you are looking to reach commuters in London, there really can be no better way than the London Underground. With a number of opportunities available from stairway and escalator panels to the latest innovation – cross track projection
Lift, Stairway and Escalator panels If you are looking for a captive audience, one effective way of promoting your business will be lift, stairway and escalator panels. This allows commuters to capture your message with around 30 seconds to a minute whilst riding the escalator. You can also create a story by selecting a number of panels on the same escalator run. Different creative allows you to get a more punchy message across to your potential clients. 4 sheet and 6 sheet panels These are located primarily on walkways and platforms and allows you to catch commuters as they travel from one platform to another, or on the platforms while they wait for their incoming trains. Cross track There are a number of opportunities on the cross track (opposite side of the platform) from 16 sheet, 48 sheet to the latest innovation – cross track projection. 4 metre high digital images can be projected on the wall opposite the platform. The technology will expand to 150 screens along the busiest stations. This will allow commutes to watch the latest film releases on giant screens while waiting for their trains. London Underground advertising is just one of a number of outdoor and ambient media opportunities that Focal Point are able to offer you. Please call Richard, Sarah or Denise in the office and they will be only too glad to help you. 01256 767837www.trainstationadvertising.co.uk |
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